4th Street's Experience

If you are here, our marketing works. Not because we paid for ads or tricked you with give-away but becuase you are curious about the people who created 4TH Street Marketing. This is an important evaluation od what people do when they are considering doing business with a company. What about us, personally, could change your mind either way? What is it, exactly, you are looking for, here, today, in this section of our website?

Is it a photo of the owner, and team, or the office we are working in, that gives your mind ease to continue forward? Is it even deeper; that you have standards that must be met like, you need to be able to 'see yourself' comfortably fitting in with us on a personal level before any business level is possible? Is this what your customers do when they click on your website and search for answers? And, what will they find?

Our Experience

Twenty years ago, 4th Street Marketing was built on traditional marketing methods—long before cell phones and the internet shaped the world. Born in 1977 in Baker, Louisiana, we remember a time before technology reigned supreme. What makes us truly unique is that we don’t need the internet to thrive, generate leads, or achieve success. Strip away the tech, and you’ll uncover the heart of any successful business: relationships. At its core, marketing is simply about creating new "friends" and helping them with your tools, expertise, and services.

Ten Years Ago: We tackled one of the toughest challenges in marketing—recruitment. Working with call centers with 300+ employees, we were tasked with filling at least 40 positions weekly. Finding talented, entry-level hires required complete honesty about the role and what kind of individuals would thrive. This truth-driven approach ensured that we attracted the right candidates who fit seamlessly into the teams.

Six Years Ago: 4th Street Marketing transitioned into a 501(c)(3) nonprofit, crafting compelling fundraising campaigns for families battling cancer, artists donating their work, and efforts to attract donors, sponsors, and nominations. The most difficult type of marketing? Donations. Asking people to give without getting anything in return is a monumental challenge. Yet, during COVID, in a small town of 7,800 in New York, our marketing team raised an astounding $70,000.

Four Years Ago: We partnered with @annahandyman Joseph & Sons Handyman Services in Anna, Texas, to master the art of word-of-mouth marketing. Without joining the Chamber of Commerce, paying for ads, or attending city events, we achieved remarkable results: over 85 clients in the first year, with a 300% repeat client rate and 50% returning more than ten times. Along the way, we learned Anna’s unique high standards for truth-based marketing, relationship-driven marketing, and name-drop marketing, all of which we’re eager to share with you.

Three Years Ago: 4th Street Marketing became the home of the Anna Art Council, the Anna Art District, and the Anna Art Scene. This role plunged us into the world of politics, where we collaborated with city leaders, councils, and even state and federal partners—from the Governor’s office to Congress. Through these experiences, we mastered the "viral" nature of cause campaigns and honed our skills in Anna-advocacy, driving community engagement and impact.

One Year Ago: 4th Street Marketing underwent a significant transformation during its collegiate journey, shifting focus to a Bachelor of Science in English and Marketing to harness the power of storytelling. This change combined years of experience in sales, human resources, training and development, executive management, forensic financial reporting, fundraising, donor management, small-town politics, advocacy, and, most importantly, an understanding of the human spirit in small-town communities. These elements came together to create what is now 4th Street Small-Town Marketing.

Our Mission Today We specialize in crafting niche marketing campaigns that seamlessly connect you with your ideal customers—where they are and what they need to see to build trust, authenticity, and confidence in your brand. Operating in towns that may lack traditional marketing platforms like newspapers, television, radio, public transportation, and other well-established tools, we have developed a highly concentrated, community-centric marketing strategy. This approach thrives on the unique dynamics of small-town life, ensuring your business succeeds where it matters most—within your community.

Anna's Business Owner Challenges

Grassroots Marketing

We use relationship-driven marketing to foster trust within the close-knit Anna community.

We show you how to create in-person events, leverage word-of-mouth referrals, and collaborate with local organizations to create authentic connections.

We utilize unique methods like collaboration marketing and community endorsements to help businesses establish credibility.

Hyperlocal Campaigns

We developed marketing strategies tailored to Anna's small-town dynamics, identifying unique opportunities like local events, community events, or even creating events, to engage directly with the community.

Create campaigns that emphasize the "neighborly" factor, highlighting how local businesses contribute to the community.

Simplified Digital Marketing

We focus on user-friendly and cost-effective digital tools. For example, create engaging social media content on platforms where locals are active (like Facebook or Instagram).

We build simple website options like landing pages that are optimized for local searches to ensure Anna residents can find businesses online easily.

Talent Attraction Strategies

We developed recruitment campaigns that reflect the town’s values and make employees feel connected to the community.

We leverage honesty and transparency in job descriptions to attract talent that truly fits.

We created a job board (bulletin board), and newsletter for our business owners advertise appraoching positions for hire.

We will help 'vet' potential employees for you while helping job seekers find jobs.

Educational Support

Offer workshops or resources that teach Anna business owners about marketing best practices and how to adapt to the town’s limited infrastructure.

Provide guidance on stretching limited budgets effectively with high-impact, low-cost strategies.

Advocacy and Representationt

We have the political relationships in place, along with contact information, giving our business owners access to law makers, policy makers, so what does not exist for your business can begin finding legislation.

We help you write pursuasive, professional, and convincing media, and campaigns, that drive your opinions into action.

We help Anna residents write letters to local leaders, city council, and every other level leadership, and celebrity, to hear your voice and promote change.